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Neil B. Swartz, chairman and CEO of Microleague Multimedia Inc.in Newark, Delaware, is a man in a hurry.
Microleague competes in the searing hot market for interactivemultimedia entertainment. And the company's primary niche,sports simulations, just adds more sizzle to the Microleague story.After all, we're talking America here, a nation that elevatedsports, sports licensing and sports broadcasting into major growthindustries.
In this context, Swartz's rush-rush approach is easilyunderstood. "We want to build [market] share now so ourleadership position is solidified as the market expands," saysSwartz.
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